K&L Arms wins creative duties of Nikon
Dated: February 17, 2016
K&L Arms, a Joint Venture (JV) between Arms Communication and K&L Japan formed in the year 2008, has emerged the winner in a multi-agency pitch invited by Nikon for its business for the year 2016-2017. It is worth noting that K&L Arms has been the incumbent agency for Nikon in India for the past six years.
Speaking on this development, Reet Ahluwalia, Managing Director, K&L Arms said, "The fight to retain the business weighed heavily on us. However, by presenting a sound strategy with relevant creatives to Nikon, we were able to once-again, win the mandate as Nikon's creative agency."
Ahluwalia further said that, "Our six-year strong association with Nikon definitely provided us an edge over the stiff competition we faced, by way of having a deeper understanding of the brand's business and related requirements."
The JV is currently providing advertising and creative services to Nikon, Pioneer and Pigeon brands and looking forward to a creatively exciting and positive 2016, added Mr Ahluwalia.