Mindshare appoints Stephen Berkov as Managing Director

Dated: February 22, 2016

Mindshare, the global media agency network has hired Stephen Berkov to run its operation in Japan and Korea. In this role, Berkov will lead Mindshare operations in Japan and Korea, and will be responsible for driving the agency’s Adaptive Marketing vision in the markets. Berkov  brings over 20 years of marketing strategy and media experience in automotive, cosmetics and luxury — and has worked extensively in Japan, the US and Europe. Berkov takes over from Linda Lee, who has moved to sister GroupM agency MediaCom.

Commenting on the new role Berkov said,“I am thrilled to be part of the Mindshare family in Japan & Korea to further grow our well-performing business in these markets. The client need for our leading Adaptive Marketing approach to media planning and implementation is more crucial than ever as consumer behavior now demands it for relevant and effective brand communications.”

Karl Cluck, Chief Client Officer, APAC, commented on the appointment,“We are excited to have Stephen join Mindshare and lead our operations in Japan and Korea. We are confident that Stephen will add a tremendous energy and depth of experience to Mindshare.  He brings a deep understanding of both markets along with a global view of communications best practice.”

He spent nearly 10 years at Audi in a series of roles in Japan, Germany and the US finishing his job there as Director of Marketing & Brand Innovation in the US, splitting his time between Detroit and Southern California. Previous to this role, he was the President for La Prairie cosmetics in Tokyo between 2010 and 2013 where he managed a team of 80 people including marketing, sales, PR and HR.

He started his career at Toyota in Japan where he was a corporate PR manager and spokesperson to foreign media.  He also did part of his university studies in Tokyo and speaks fluent Japanese.

 

OUR MAGAZINE

ADVERTISEMENT

© Copyright 2015. Creative Brands Magazine. All rights reserved. Privacy Policy /  Disclaimer /  Terms & Conditions