Viacom18 to launch Hindi movie channel Rishtey Cineplex
Dated: February 25, 2016
Viacom18 Media Pvt. Ltd, the media conglomerate that operates channels including Colors, Rishtey, MTV and Nick has officially announced the launch of its new Hindi movie channel Rishtey Cineplex. According to an official statement, it will offer a "holistic entertainment experience with multi-genre films from the network's library of blockbuster movies including latest audience favourites such as Bajirao Mastani, Airlift, Pyaar Ka Punchnama 2, the still-to-be-released Force2, Kapoor and Sons, Ae Dil Hai Mushkil, and many more."
“With the launch of Rishtey Cineplex, we are entering the large Hindi movie genre thereby filling a pivotal whitespace and offering a holistic Hindi entertainment ecosystem from our stable. At Viacom18 we are committed to continuously strengthening our portfolio across genres, languages and age groups. Rishtey Cineplex is a key milestone in that journey,” said Sudhanshu Vats, group chief executive officer, Viacom18. The new movie channel will bolster the network’s reach as well as allow it to offer a 360-degree solution to its advertisers “enabling optimization of ad inventory across the network”, he said.
Raj Nayak, CEO, Colors and Rishtey, says, "We have scripted a great success story for brand Colors, with it being extended into regional languages and English entertainment. Each of these channels has helped us cater to an intrinsic viewer demand. We are now all set to give impetus to brand Rishtey with the launch of our exclusive Hindi movies channel Rishtey Cineplex that will help us fortify our Hindi entertainment portfolio. With the best in films and entertainment lined up, we are confident that we will be able to strengthen audience affinity with Rishtey Cineplex".
Rishtey Cineplex marks the extension of Viacom18’s portfolio which already operates successful Hindi general entertainment channels such as Colors, Colors HD, as well as regional entertainment channels.