Zee Digital launches on-demand video platform OZEE
Dated: February 26, 2016
ZEE Digital Convergence Limited (ZDCL), the digital arm of Zee Entertainment Enterprises Limited (ZEEL) has announced the launch of a new video on demand platform, OZEE. The app highlights enhanced user experience, tempting first time exploration followed by loyal viewing on personal gadget. The name hence inspired by the ‘O’ symbolizing the circle that encompasses our universe and the entertainment we seek in it.
As it would be completely supported by advertisements, the service would be free for viewers. The OZEE website has been launched already; the app will go online by next week. The service will be available on all devices except Windows Mobile. Some of OZEE's key features include a superior interactive video-viewing experience, even on low bandwidth connections across devices, and timely notifications.
Commenting on the launch, Punit Goenka, MD and CEO of Zee Entertainment Enterprises Limited, said, “In India, entertainment is life. The fact that today people are finding it easy to cut away from appointment viewing and are able to watch their chosen entertainment anytime and anywhere, has only driven consumer expectations higher. The video on demand platform has become the need of the hour and we are excited to bring to our viewers this whole new level of entertainment. OZEE will offer a user friendly platform and the comfort of watching your favourite ZEE show/movie at your convenience. Living in the ‘instant’ era, OZEE will make content available within minutes of its television telecast. With this offering, we hope to conquer the hearts of our viewers as much as we have been doing with our other products.”
Much like its peer Star India's online platform hotstar, OZEE will have the entire library of ZEE Network's content - fiction, non-fiction, movies, music and other videos - in Marathi, Telugu, Tamil, Bengali and Kannada.