Veteran Journalists Launch News Video App For Regional Languages

Dated: February 29, 2016

One-minute multilingual video news on mobile app Nyusu has been launched and it went live on Google Playstore on Tuesday. Founded in Bangalore by former managing editor of ET Now R Sridharan and leading Kannada news channel Public TV’s founder and editor-in-chief HR Ranganath in September 2015, the media startup Nyusu Digital Media Pvt Ltd has a team of 40 journalists who daily produce 20 one-minute news videos each in English, Hindi, Kannada, Malayalam, Tamil and Telugu.

Sridharan, co-founder and editor-in-chief said “Nyusu would release more videos online going forward and expand to other Indian languages in six to nine months. The company buys video feeds, make them into one-minute news strips with voice-over and customise for the smartphone users. Sridharan said the iOS version of the app would be launched in less than a fortnight. We position ourselves as a video news network on mobile for regional languages.” He said the Nyusu app would come pre-loaded on Samsung’s new Tizen operating system-powered handsets.

Sridharan, who was part of the launch team of ET Now, the business news channel from Times Group, led its editorial operations for four years until he quit May 2015 to start Nyusu. He was previously managing editor of Business Today magazine.

The veteran Kannada journalist-turned-media entrepreneur HR Ranganath headed Kannada Prabha newspaper and Asianet Suvarna news channel before launching his own television channel Public TV four years ago. R Shankar, former resident editor of The New Indian Express, Bangalore, is managing editor of Nyusu.

The past two years have seen many digital media startups sprouting up in India some of which are led by journalists themselves. For instance, former Bloomberg TV India editor Govindraj Ethiraj founded PING Network, which runs a YouTube-centric digital TV PING raised angel investment of Rs 4.5 crore a year ago.

“Ranganath was Editor with Kannada Prabha a Kannada daily published from The New Indian Express group from Bangalore. He had tried many innovations at that time, which was appreciated by the readers.” Shajan Kumar, then Design Editor of The New Indian Express group remembered.

Sridharan said “Nyusu has already initiated talks with three-four venture capital investors for a Series A round as the founders have been running the venture with a sizable initial capital for the past six months, investing in human resource and technology. The company plans to invest in marketing and operational expansion as well. He said the company would take the one minute-video template to other emerging markets as well.”

“No one pays for subscription. So we will go for advertisements,” Sridharan said about the monetisation strategy. He said the firm would play a 10-second pre-roll commercial with every video and promote branded content for revenue generation going forward. “We are creating our own content for regional language audience who are smartphone users,” he said.




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