Black Swan Life bags creative duties of Society Tea

Dated: March 08, 2016

Black Swan Life has bagged the creative mandate for Society Tea, a tea brand from the house of the Mumbai-based Hasmukhrai & Co, tea blenders in India since 1933. The agency is tasked with propelling forward the 25-year-old brand in India and launch new products under the Society brand. The agency’s mandate is to drive the 25-year-old Society Tea brand in India and launch new products under the Society umbrella. A national communication campaign is to be released.

Rasika Banerjee, communications strategist, Black Swan Life, said, “It is extremely exciting to be working on a premium Indian tea brand with strong loyalty and following across its customer base. The Society team is an innovative and passionate group of people who are constantly working to create new products and differentiated experiences for their consumers. We are looking forward to a long and successful partnership with such a dynamic brand and team.”

Karan Shah, director -- business development, Society Tea, says, "We loved the fact that there was a lot of synergy between the thought process of the team at Black Swan Life and us. We wanted a lean agency that can think outside the box when needed and suggest ideas that are organic as opposed to the run of the mill ideas that have been pitched to us from time to time. We feel it won't force ideas down our throats, but instead, work out a plan to launch products in conjunction."

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