Messe Frankfurt India Announces the Launch of Media Expo in Chennai
Dated: March 08, 2016
Covering the realm of modern advertising under one roof, Media Expo has long established its position as a qualified platform for marketing professionals to source indoor and outdoor advertising, printing and signage solutions. With 38 editions in Mumbai, Delhi and Kolkata and the success of its recent edition having set new visitor records in Mumbai, the organisers have decided to additionally take this renowned exhibition to the south to create a hub for innovations in the field of printing, indoor and outdoor advertising and digital signage.
Representing a premier business platform for the South Indian advertising and media industry, Media Expo will mark its launch in Chennai, this year, from 18 - 20 November at the Chennai Trade Centre.
India's advertising investment is estimated to see healthy growth in 2016. Overall advertising revenues are expected to grow at a compound annual growth rate (CAGR) of 13%, exceeding Rs. 81,600 crore (USD 12.29 billion) in 2019 from Rs. 41,400 crore (USD 6.24 billion) in 2014. This growth trend is also reflected in the South Indian media and entertainment industry, which is expected to achieve a CAGR of 14% to reach Rs.36,005 crore (USD 53.22 million) by the fiscal year 2015-16.
Dominated by television, which constitutes the largest segment of the southern media and entertainment industry, this growth will be supported by print, which is the second largest. Sectors such as new media, signage and radio, with their collective power of engagement will also continue to grow at rates higher than the industry average. Signage, display and billboards are fast getting a techno-lift in metropolitan cities. "Technology has prompted tremendous change in the advertising industry. With the consumer base becoming even more segmented, a specialised show like Media Expo covering varied advertising and promotion mediums can provide expansive reach within key target segments in the South Indian market," explained Mr. Raj Manek, Executive Director and Board Member of Messe Frankfurt Asia Holding Ltd.
Together with this new edition, Media Expo's reach will expand over all the prime business hubs in north, west and south of India starting 2016, reaffirming its position as a truly national platform for India's indoor and outdoor advertising, signage and print industries.