HT Media launches Radio Nasha in Delhi
Dated: March 11, 2016
HT Media has launched its second radio station, Radio Nasha, in Delhi and it is the first of the phase III radio launches from HT Media Ltd., which had acquired 10 new frequencies across Delhi, Mumbai, Hyderabad and UP during the phase III auctions. Radio Nasha is India’s first cool retro station and will mainly play Bollywood music from the 70s, 80s and 90s. The two differentiated radio stations will offer advertisers a choice of two sets of audiences.
With the launch of Radio Nasha, HT Media will be the only company in India operating two stations in Delhi. Its existing Fever FM is the fastest growing radio station in the country. The strategy has been to segment the radio listening market into two distinct spaces – Radio Nasha that will play cool retro music and the existing Fever 104 FM that plays contemporary hit Bollywood music. The two differentiated radio stations will offer advertisers a choice of two sets of audiences to meet their needs better.
Harshad Jain, CEO – radio and entertainment, HT Media Ltd, said, ‘Radio Nasha will make retro ‘cool’ and create a station that be the destination station for listeners. We look forward to delight listeners with innovative content and presenters that will be industry first on radio.’