Olive Crown 2016: DDB Mudra bags four Golds
Dated: March 11, 2016
The International Advertising Association’s sixth edition of the annually held Olive Crown Awards has announced the 2016 winners across 13 categories at the IAA Olive Crown 2016. DDB Mudra has emerged as the winner this year with Golds across various categories. DDB Mudra North has won the Gold for its entry 'Trees' for Sanctuary Asia in the Press- Services category, while DDB Mudra Group has won two Golds for the 'Big Bazaar Paper Patakha' campaign for Big Bazaar in two categories namely, TVC Cinema - Corporate, and Campaign Of The Year.
DDB Mudra Group was the most awarded agency with four Gold and six Silver, taking its tally to 10 wins. Dentsu Webchutney, DDB Mudra, Umbrella Design, Nicheminds, Ogilvy & Mather and DB Group bagged Golds too.
Commenting on the awards, Srinivasan K Swamy, president, IAA India Chapter and vice-president, development, Asia Pacific, IAA, said, "Brands and organisations are now increasingly investing in exciting work in communications that promote sustainability. It is this creativity and innovation that the IAA Olive Crown Award recognises. We salute our winners and the agencies that have put in their best for the greater cause of the environment. "
The Corporate Crusader Award was shared by Yes Foundation and Dainik Bhaskar, while Zee got the Special Award of Excellence. The IAA Olive Crown Green Crusader Award 2016 was awarded to Late Padmashri Bhavarlal Hiralal Jain.
The International Advertising Association claims to be the only globally-focussed integrated advertising trade association with membership representing advertising agencies and the media. The IAA comprises of corporate members, organisational members, educational affiliates, as well as 56 chapters with individual members and young professionals from 76 countries including the top 10 economies in the world. lAA is over 75 years old, and is headquartered in New York.