Havas Media Bags Spice Mobile's Media Duties
Dated: March 11, 2016
Havas Media Group India has won the media mandate of Spice Mobiles. The win came post a multi-agency pitch. The integrated media mandate will involve both traditional as well as digital including mobile duties. The account will be handled from the agency’s Gurgaon office.
Sriwant Wariz, GM Marketing, Spice, said, "This country is on the brink of a mobility explosion and Spice is in the forefront of this change. We believe Spice has made a meaningful difference to the lives of many Indian citizens and we feel Havas Media will be able to help us in this mandate. Their dynamic and entrepreneurial approach was in sync with our brand philosophy. "
Added Anita Nayyar, CEO, Havas Media Group, India and South Asia, explained, "Spice is a great brand and we are privileged to be entrusted with their media mandate. Using our Meaningful Brands framework we will further enhance the relevance of the brand among its consumers. We look forward to this association."