Viacom18 Digital Ventures ties-up with technical partners for VOOT
Dated: March 15, 2016
Viacom18 Digital Ventures has announced the line-up of technical partners for its forthcoming digital video-on-demand (VOD) platform, Voot. Viacom18 has been working with “best-in-class” partners, with extensive international experience to build and roll out its Over-the-top (OTT) streaming service.
For the user experience and user interface design, Viacom18 has roped in US based A Different Engine (ADE), a company which has extensive experience and specialization in building UX/UI for large multi-platform video streaming services. While Web Dunia is on board for web services and website development, the company is also playing the critical role of a system integrator. The mobile applications are being developed by one of India’s leading developers Robosoft Technologies.
Speaking on the partnerships, Viacom18 Digital Ventures COO Gaurav Gandhi said, “In this business, product and technology play a pivotal role. While we work towards bringing popular and engaging content in this space for our viewers, we were equally focused on working with the best technology and design partners to build a world-class, differentiated product with superlative user experience.”
Viacom18 Digital Ventures is a newly created division within Viacom18 with a mandate to build consumer facing digital businesses. Apart from building direct-to-consumer streaming businesses, Viacom18 Digital Ventures will also manage all digital licensing and monetization for the company’s content assets.