Zee Media's new global English news channel WIONl to be launched
Dated: March 16, 2016
Media Corporation Limited has formally announced that its global news channel WION (World Is One News) will be launched this summer. The channel will report global news and issues from a South Asian perspective.
Dr Subhash Chandra, Chairman, Essel Group and ZEE said, “Zee Media’s new Global English News Channel – WION, will look to offer a seamless experience to empower, educate and energise our discerning viewers. Inspired by the Group’s motto, “Vasudhaiva Kutumbakam - The World is My Family”, WION aptly stands for ‘World is One News’ and will give a global view of the world with a South Asian lens.”
WION’s target audience is Generation Z, not in terms of age, but in terms of values, beliefs and attitude. A generation that is global, social, visual and tech savvy.
WION is a mobile/digital first platform and later will be an international television channel. The news content will be available to audiences at their convenience, on their preferred screens. The network will use technology to bring in user-generated content, it is the audience’s voice that will define WION. Its newsgathering teams will be equipped with mobile technology for an ‘anytime-anywhere’ live approach.
Sharing more details on the channel, Rohit Gandhi, Editor-in-Chief, English News Broadcast and Related Content, said, “With WION, we will meet the aspirations of 2 billion South Asians by delivering a global news network reflecting a South Asian world perspective. It’s high time for South Asian reporting from front lines, war zones and prominent global capitals.”
“While a TV channel is the face of this mobile-first start-up, our newsgathering, reporting, production and publishing processes are an ambitious leap into a multiscreen future. We aim to disrupt conventional ways of thinking about news and set a new template for storytelling across platforms,” Gandhi added.