BBDO India named Agency Network of the year at Adfest 2016
Dated: March 21, 2016
The 19th edition of Adfest concluded at a gala ceremony with an Awards Presentation at PEACH, Royal Cliff Hotels Group in Pattaya, Thailand on Saturday, 19th March 2016. The event was attended by 1,232 delegates from 60 cities. BBDO India was the most awarded Indian agency at this year’s Adfest with a total of nine awards. Taproot India and McCann Worldgroup India stood second and third, respectively, with six medals each. P&G was awarded ‘Advertiser of the Year’ while BBDO was crowned ‘Network of the Year’.
Jimmy Lam, President, Adfest concluded the event by saying, "Since when I arrived for Adfest 2016 last Saturday, one keyword that kept occurring of this year's festival was 'Happy'. The juries are all happy with the judging process and the judging results. The speakers are all happy with how the seminars are organized. The delegates are happy with the contents of the seminars, and happy with how the two awards ceremonies have been run. All of you, are happy with the ambience as well as the food and drinks at networking parties. Since the dawn of Adfest in 1998, we have always been focusing in creativity and we will remain to do so. In 2017, Adfest will be 20 years old. We dare calling for submission to design a new Lotus Awards trophy, to celebrate our 20 years of passion in creativity."
BBDO's Touch the Pickle campaign for P&G's Whisper has won the Grande Lotus Roots Award. This award recognises campaigns that "embody local values whether in terms of culture, religion, beliefs, traditions, or language... that preserve and celebrate the rich heritage and value of each local culture."
Josy Paul, Chairman & Chief Creative Officer, BBDO India, said, “We are thrilled that our work for P&G is making a big impact in shows that celebrate marketing effectiveness and advertising creativity. Winning the Grand Prix (the Grande) and being the most awarded Indian agency at Adfest is a sign that we are contributing to the industry’s standards across all categories. We thank the awesome team at P&G and all our partners for this recognition.”