Viacom18 Launches Its Digital Video On Demand Platform VOOT
Dated: March 30, 2016
Viacom18, one of India’s fastest growing media and entertainment companies has launched its digital VOD platform-- VOOT. VOOT will be an advertising led VOD platform and will be available for free on iOS, Android and web. The VOOT app is said to offer 17,000 hours of network content and will also frontline VOOT Originals which will include celebrities such as Gulshan Grover, Baba Sehgal, Alok Nath and others. F to use and uses an advertising business model, although the company will evaluate premium and subscription models in the future.
Commenting on the launch, Sudhanshu Vats, Group CEO, Viacom18, said, “India is at the cusp of a digital boom with over 400 million internet users and 200 million+ smart phone users spending significant amount of time online with entertainment and allied content being the prime driver. As more people move towards consuming content online, it is time for Viacom18 to move into the world of connected screens. Hence VOOT.”
Gaurav Gandhi, COO, Viacom18 Digital Ventures explained further, “As a network we are a content powerhouse, be it through our television channels or through our film studio. Our content strategy for VOOT is true to Viacom18’s philosophy of inclusive entertainment. Between VOOT Originals, VOOT Kids, our network content and Content-around-content created exclusively for the platform, the idea is to peddle happiness to the ‘always wanting’ India, racing to go digital. Our marketing campaign, set to kick off in the next few days, also highlights this brand philosophy that is at the core of VOOT. ”
With digital advertising led video-on-demand category set to develop into a ~USD 1bn business opportunity, Viacom18 has lined up an aggressive mix of business, content and marketing strategies. VOOT has planned six originals through its launch phase, and is all set to introduce India’s first mockumentary – Badman. Written and directed by Soumik Sen and co-written by stand-up comedian Anubhav Pal; this 4-part film has Gulshan Grover playing himself. Soadies, a comic spin off of the ever popular Roadies, was also unveiled at the launch.