Singapore-based ADSKOM Expands Its Services To India
Dated: March 31, 2016
Singapore-based programmatic advertising technology platform ADSKOM announced it has expanded its team and services to India. The company is poised for a bona fide global expansion, as ADSKOM sees India with its booming e-commerce market as the ideal place to further build out business and engineering teams.
Headquartered in Singapore, ADSKOM also has R&D offices in Palo Alto, California, and has an established presence in Indonesia, too.
“The eCommerce boom in India presents Adskom with a phenomenal opportunity,” says Italo Gani, CEO of ADSKOM in Southeast Asia. “The country has the scale we are looking for while it is still very much experiencing a period of rapid growth. From this perspective, India makes the most sense for us as the next country to expand our operations to.”
ADSKOM has appointed Rajeev Saxena as the company’s new Country Director in New Delhi. Rajeev is no stranger in the adtech world, as former Business Director for Southeast Asia and India for enterprise data, analytics, and software-as-a-service company Acxiom. Before that, as a Director at the scientific media buying firm AdzCentral, Rajeev delivered six-figure media contracts to hotels, airlines, educational institutions, and more. Rajeev has also worked with Exponential, a brand performance and engagement global ad-network as General Manager, where he oversaw multi-million dollar digital ad deals.
India is the third largest startup ecosystem in the world with more than 100 accelerators, 200 active angel investors, 150 venture capital firms, and over 4,200 startups active in the region, according to The National Association of Software and Services Companies.
Many of the budding companies in India are eCommerce firms, providing ADSKOM with a relatively green field for client acquisition.