Reliance Industries Launches e-fashion Portal

Dated: April 04, 2016

Mukesh Ambani-led Reliance Industries has launched its online fashion portal  ‘Ajio’ at the Lakme fashion  week in Mumbai. The website will showcase collection for women, aimed at 18-34 year olds and will include around 60% of the company’s merchandise.  Ajio is entering India's already crowded e-commerce market via its new website ajio.com. It will be competing against established domestic players such as Myntra or global firms such as Amazon.

The e-tail market in India is still nascent and so far has been dominated by pure play e-commerce companies who have grown rapidly. Ajio’s online store will feature a collection of over 200 international and national brands as well as own-brand merchandise comprising apparels, lingerie, shoes, accessories, and jewellery. It will leverage Reliance’s sourcing, supply chain and retail operations capabilities to differentiate further in the market.

“With the advanced internet infrastructure built by Jio and a robust physical retail business built by Reliance Retail, we will create a differentiated e-commerce model for India. This model will entail seamless integration of online and offline while innovating across superior customer experience, delivery services and payment ecosystem,” RIL chairman Mukesh Ambani had said earlier. 

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