Zee Entertainment Takes Bollywood To Philippines With New Channel
Dated: April 05, 2016
After launching Zee Bioskop in Indonesia and Zee Nung in Thailand, Zee Entertainment Enterprises has entered Philippines with its third dedicated Bollywood movie channel ‘Zee Sine’ for the local Filipino audience.
Amit Goenka, CEO – International Broadcast Business, ZEEL said, “In line with our Vision 2020 goals, we have chalked out an aggressive international expansion plan, with APAC being one of the key regions. We already have five dedicated localised channels in APAC comprising GEC and movie genres, and our entry into the Philippines will only strengthen our presence. With the Pay-TV industry projected to grow at an average of 13 per cent Y-o-Y in the next five years, we see huge potential in this market.”
Speaking on the launch of Zee Sine, Sushruta Samanta, Business Head – Asia Pacific, ZEEL said, “Both India and Philippines display strong affinity for music and dance. Our research shows that Indian Bollywood Films are relatable as the stories hit close to home, reflecting similar emotions and values shown in Filipino movies. While other content from around the world has entered Philippines already, we plan to bring a fresh and unique perspective by launching Zee Sine in Philippines. We felt it is the right time for us to enter this market and showcase our heart-warming and larger-than-life Bollywood movies to the Filipino audience.”
Zee Sine - Bollywood Na Tayo (‘Sine’ means ‘Cinema’ and ‘Bollywood Na Tayo’ means ‘Let’s Go Bollywood’ in Tagalog, a language spoken widely in Philippines) is a 24/7 Bollywood movie channel customised and packaged for the local audience. The channel features blockbuster movies from ZEEL's Hindi film library.