Mobmerry Partners With India Fashion Forum 2016 to Address the Ever-Changing Trends in the Fashion Industry

Dated: April 05, 2016

Mobmerry, a retail and lifestyle discovery platform, partnered with the India Fashion Forum 2016 (IFF 2016) held in Mumbai, to provide leading fashion businesses with the opportunity to explore and exchange thoughts on the latest trends and innovations from across the globe that impact fashion retail and consumption in India. IFF, an annual event held for the last several years, is a trusted facilitator for the profitable growth of the fashion business through knowledge platform leadership.

Mobmerry, launched by Interaction One in June 2015, is a mobile application that integrates Internet of Things (IoT) with retail experiences to connect retailers with consumers. Using Bluetooth Low Energy (BLE) applications, known as beacons, Mobmerry enables consumers to discover and purchase lifestyle products from multiple offline retailers in an easy and friction-less manner. For merchants, beacon technology provides large amounts of invaluable data that will enable them to provide a more customized experience to their consumers, making their business more efficient.

Mobmerry is in the process of implementing more than 500 beacons across the city of Bangalore, onboarding stores such as Nautica, Guess, Kazo, Forever New, Vero Moda, Global Desi, A Little Bit of Fabulous, and The Purple Turtles.

At IFF 2016, this year's mission was to address the fastest changing consumer market in the world. Using the seven agents of change for the business of fashion, such as intuitive tech, intelligent resourcing, and seamless experience to name a few, IFF 2016 aims to demystify the fashion industry of today. This year, Mobmerry was a session partner which included moderating and engaging in panel discussions to speak on relevant changes in the space.

"Mobmerry has gathered that discovery can be taken to the next level when paired with personalization. When a merchant can recommend based on a user's tastes and preferences, their profile and purchase history, the whole concept of fashion can become a much more unique and fulfilling experience," says Krishna Prasad, CEO and Co-Founder, Mobmerry. "IFF 2016 was a phenomenal platform to ponder and discuss the changes occurring in the already exciting space of fashion and retail. It enabled thought leaders in the fashion industry to gain several new perspectives on a way forward for the industry by amalgamating retail and technology for a better experience for the consumers."

The fashion technology sector is experiencing seismic shifts. The constant battle between the offline and online space is creating new dimensions for fashion. With the vast amount of products out there, it is easy for a consumer to become confused. A consumer cannot purchase a product if he or she does not know it exists. Therefore, fashion has become about discovery. A vital part of the customer journey, discovery can be personalized. The use of the proximity marketing platform allows targeted and personalized messaging to reach consumers based on location, making the entire consumer experience convenient and personalized. This has immensely helped bridge the gap that existed between online and offline stores.

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