Dentsu Aegis Network Acquires Malaysian Digital Agency Consider Digital
Dated: April 06, 2016
Dentsu Aegis Network has acquired Malaysian digital agency Consider Digital for an undisclosed sum, building on an existing working relationship with the group’s performance agency iProspect. This is the second significant acquisition by the network this month alone, with the first being Merdeka LHS.
Dick van Motman, chairman and CEO, Dentsu Aegis Network Southeast Asia explained that currently Malaysia is a key market for the network in Southeast Asia. He added that the market is “ripe to accelerate the network’s convergent proposition with digital and creativity at its core”.
Consider Digital was co-founded in 2013 by Kasper Wandi and Therese Schwensen. Wandi is a former member of Google’s senior leadership team with a strong track record of shaping the digital strategy of over 100 clients across Europe and Asia Pacific. Schwensen is a digital expert with experience working for IBM and LinkedIn.
Kasper Wandi, CEO and founder, Consider iProspect said: “It is the perfect time for us to elevate ourselves by partnering with an established global market leader. We pride ourselves on being the most diverse digital agency in Southeast Asia, and with the expertise drawn from the network, we are only touching the tip of the iceberg in terms of growth potential.”
The new agency will be known as Consider iProspect, and will be led by Consider’s co-founder Kasper Wandi as CEO, who will report to the newly appointed CEO of Dentsu Aegis Network Malaysia, Nicky Lim.