BBC Worldwide Signs Digital Deals With Hungama And Vuclip
Dated: April 07, 2016
BBC Worldwide has announced two new licensing deals with India's digital services providers Hungama and Vuclip. With these Subscription Video-On-Demand (SVOD) deals, Indian viewers will have access to a host of award-winning and popular BBC drama series never seen in India before.
Viewers of Hungama will be able to watch BBC programmes premiering in India for the first time, including crime drama, ‘Prey’ (Series 1), ‘Not Safe for Work’, ‘Save Our Skins’ and sci-fi, comedy and horror drama. In ‘Prey’, John Simm (of ‘Life on Mars’, ‘State of Play’ fame) stars as a man on the run, desperate to clear his name for the sake of his family.
“Over the last few months, we have seen an upward trend where BBC’s dramas are being increasingly snapped up by Indian clients for their linear TV and digital TV platforms. A study commissioned by BBC Worldwide last year showed that international audiences, including India, love original British drama,” said BBC Worldwide (India) SVP & GM Myleeta Aga. “With more and more Indians going online to watch their favourite dramas, we are excited to work with Hungama and Viu to satisfy viewers’ demands by bring critically acclaimed and highly rated BBC programmes to their subscribers.”
Subscribers of Vuclip’s OTT service, Viu can now catch blockbusting BBC dramas including the modern reworking of Tolstoy’s epic masterpiece, War and Peace, starring Paul Dano, Lily James and James Norton.