Goafest2016: J. Walter Thompson tops the Metal Tally followed by Taproot Dentsu and Contract Advertising
Dated: April 11, 2016
J Walter Thompson India took the limelight on the last day of Goafest 2016. The agency picked up a total of 47 metals.
J Walter Thompson India took the limelight on the last day of Goafest 2016. The agency picked up a total of 47 metals. Among its work that won the top honours was the ambient media campaign, an installation titled Fountain of Sight for the Eye Bank Co-ordination and Research Centre. The agency also took home a Gold metal in the Young Abby award category for ads titled Question, Kidding and Old Fashioned for Gender Violence. These two were over and above the three other Gold trophies it also won for its work for Godrej Dual Video Door Phone Mama campaign, Airtel Udaan campaign and Lux Perfume portraits campaign.
“Three days of amazing seminars and boisterously happy ABBY presentations helped Goafest 2016 to become one of the most successful editions of the festival yet. Goafest 2016 is a confluence of creative minds who gather here year on year to connect, communicate and celebrate the amount of hard work that each one of them is putting in to make media, marketing and advertising industries successful. I would like to thank everyone who has been a part of Goafest 2016 for their unrelenting support. And many congratulations to all our winners. You all deserve every bit of all the recognition that has been bestowed upon you by the industry,” Ramesh Narayan, chairman of the Awards Governing Council of Goafest 2016, said.
"It feels like the captain of the team that won the National Games from Airtel to Unilever to PepsiCo to Godrej, we have won on regular work for our biggest clients, the journey is far from over and we will aim to top the awards tally at the undisputed National Awards again and again as I believe it is important to be on top of the creative charts to earn the respect of our clients and the industry as well," said Senthil Kumar, Chief Creative Officer, J Walter Thompson.
Following on its heels was Dentsu Taproot which shone in the second place with 40 awards. Taproot Dentsu had much to celebrate with the second highest haul in this edition of Goafest. It had won two Gold metals for the work for brands such as Times of India (Waiting for you campaign) and the Indian Outdoor Advertising Association.
Publicis Communications' Ambuja commercial that featured The Great Khali bagged the best in category award in the Film Single category. Hectic Content received a Gold metal for Myntra's campaign Anouk — The Calling, in the new category for Gender Sensitive Advertising.
JWT Gurgaon's creative duo Bodhisatwa Dasgupta and Nitesh Sah won a Gold in the Young Abby category and a trip to Cannes Lions 2016 as well.