Mahendra Singh Dhoni Appointed As The Brand Ambassador Of LAVA Mobiles
Dated: April 11, 2016
Lava International Limited, one of India’s leading players in the mobile handset industry, has announced its association with India’s most successful national cricket team captain Mahendra Singh Dhoni (MS Dhoni), as its brand ambassador. The partnership comes at a time when Lava is at the cusp of its next level of growth with its increasing market share in the Indian mobile handset industry. A recent report by Counterpoint Research based on the Q4 2015 (Oct-Dec) performance of the handset manufacturers’ report mentions Lava International Limited as the fastest growing Indian smartphone brand globally in 2015.
Solomon Wheeler, Vice President & Head - Marketing & Communication, Lava International Limited said, “This announcement is a milestone in Lava’s growth story. We are very proud and privileged to be associated with MS Dhoni. Lava stands for reliability which stems from integrity, passion for excellence and innovation/adaptability, core values of the organization. M. S. Dhoni epitomizes reliability and Lava Values both as a person and a sportsman. Hence, there was a natural connect between both the great brands which resulted in this association. Bringing him on board strengthens our resolve to offer trusted and reliable products & services to all our consumers at all times.”
The wicket-keeper batsman will be the latest face of Lava's multi-channel marketing campaign as well as brand engagement activities. As per market experts, the decision to enroll Dhoni was taken in order to boost company's brand in India where it is amongst the top five players by volume.
Speaking of his association, Mahendra Singh Dhoni, said, “Lava embodies the values, the ideas and the direction that every Indian brand must take in the 21st century. In a highly competitive mobile handset market, Lava stems out as a brand that differentiates itself through a compelling story, a commitment to stay relevant and high quality products and services. I am very happy to associate with Lava and look forward to working with them closely.”