Network18 rebrands CNN-IBN as CNN-News18
Dated: April 19, 2016
The Network18 Group has announced re-branding of its English news channel CNN-IBN to CNN-News18 with a new name and logo.
The Network18 Group has announced re-branding of its English news channel CNN-IBN to CNN-News18 with a new name and logo. The company, which operates English news channel CNN-IBN, Hindi news channel IBN7 and Marathi news channel IBN Lokmat, unveiled the new look on 18 April. The news channel is not only getting a new studio designed by US-based Broadcast Design International Inc., but is also rebranding its news website ibnlive.com as news18.com.
“When we revisited the CNN partnership... the view was to create a channel that meets global standards. Directionally, we are all working towards this, which is why investments are being made in the business,” said Avinash Kaul, chief executive at TV18 Broadcast Ltd.
Adil Zainulbhai, chairman, Network18, says, "A decade back, CNN-IBN re-invented news by (bringing) to its viewers the benefits of a reputed international news partner CNN, and eventually emerging as the most awarded English general news channel. We are now at a time when the role of breaking news is taken on by social media and there is an oversupply of news sources... just breaking news isn't enough."
Looking into the future of digital business, Network18 appointed Manish Maheshwari as the chief executive officer of Web18 last month. Maheshwari was previously the head of e-commerce company Flipkart’s seller marketplace and ecosystem division.