Mondelez India Launches "Cadbury Bournvita Biscuits" in India
Dated: April 20, 2016
Mondelez India Foods Private Limited is all set for the launch of its new biscuit brand, Cadbury Bournvita Biscuits in India. Backed by deep consumer insights and the strength of India's much loved malted beverage Bournvita, this new biscuit will target the morning segment and will be available on shelves from May 1st.
Bournvita Biscuits is the company's second brand in the biscuits category after Oreo, which was launched in 2011. With this, Mondelez India expands its category footprint from creams to cookies. Bournvita Biscuits with its ProHEALTH Vitamins™ and signature chocolatey taste will offer a perfect balance for the morning snacking occasion.
Chandramouli Venkatesan, Managing Director, Mondelez India Foods Private Limited said, "Mondelēz International is the world's leading biscuits company and India is a top priority for us. We see tremendous opportunity for growth in the Indian biscuit category. Bournvita Biscuits brings together the best of our global category expertise and innovation with our local insights and experience. I am confident that it will strengthen our position in the biscuit category in India."
Chella Pandyan, Associate Director, Marketing, Biscuits India and Kids Fuel AP, Mondelez India Foods Private Limited said, "We wanted to introduce a very special second biscuit brand in India. The morning snacking occasion, has a huge opportunity for a product that brings together taste and nutrition which consumers want. Bournvita Biscuits will provide the choice of a delicious biscuit enriched with the wholesome goodness of Bournvita - the drink Indian consumers have trusted for close to seven decades."
The launch will be supported by a high-decibel integrated marketing campaign and a disruptive visibility strategy in modern and traditional trade stores. Bournvita Biscuits will be available exclusively through a pre-launch on Snapdeal, India's largest online market place, very soon. It will then be available across all major urban and rural retailers from May.