Isobar India Bags Digitial Duties of Panasonic

Dated: April 28, 2016

Isobar has bagged the digital mandate of Panasonic India from Dentsu Aegis Network. The mandate is for a full service digital business of Panasonic. The brand has aggressively focused on market research, product innovation and talent hiring in India for work in areas like energy, water, remote access and food. The company currently has a workforce of about 12,500 in India.

Sarthak Seth, Head - Brand & Marketing Communications, Panasonic India, says, "We prefer associating with people who share the same values and vision. With the kind of work Isobar has done in the past, we are confident that we'll be able to accomplish some great work together."

Shamsuddin Jasani, Managing Director, Isobar India, “Panasonic is a great brand to work with and we are very happy that they have chosen us to partner with them for their digital marketing needs. Our focus on creating brand narratives which ultimately lead to brand commerce are really hitting home with our clients. .”

Panasonic makes available in India its wide range of consumer electronics, home appliances and a wide range of system products including, high definition video conferencing, professional audio video products like Broadcast cameras, projectors and displays, Business solutions including printers, whiteboards and security solutions. .

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