Telekom Malaysia Introduces New Interactive Retail Outlet

Dated: April 30, 2016

Global retail and brand consultancy Fitch worked with Telekom Malaysia on new concepts to refresh its TMpoint stores. The pilot outlet, which features the new concept, was recently launched in Quill City Mall. The new concept turns TMpoint into an interactive store destination that helps consumers to navigate, be inspired, get advice and experience TM’s full suite of solutions in a friendly and engaging environment. The fresh concept will be rolled out across all TMpoint stores throughout Malaysia.

Darren Watson, ECD at Fitch APAC said: “We’ve aimed for an interactive, relevant and enriching experience for their customers, businesses and staff that move its customer experience forward. We hope that everyone will be inspired by the possibilities of technology through this new TM experience in Malaysia”.

FITCH has partnered with TM since 2015 to design the future retail vision blueprint for Malaysia's Convergence Champion. With its headquarters in London, Fitch offers strategy, design and implementation, with clients including Adidas, B&Q, Dell, H&M, Hamleys, Hilton Worldwide, Lego, McLaren Automotive, Philips, P&G and Virgin Atlantic.

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