Consulus Returns to Bangladesh with Roop to Introduce Business Design

Dated: May 02, 2016

Global innovation and design consultancy firm Consulus based in Singapore has entered into a partnership with an advertising agency in Bangladesh.


Global innovation and design consultancy firm Consulus based in Singapore has entered into a partnership with an advertising agency in Bangladesh, Roop, to help Bangladesh brands redesign for sustainable growth. Consulus’s friendship with Bangladesh blossomed in 2012 after the World Marketing Summit and though formed strong bonds with the talented youth of the country. Roop has helped hundreds of Bangladeshi firms gain a competitive edge by creating unique brand experiences for them. The partnership will see Roop adopt the Consulus Method of Business Design to help Bangladeshi companies transform so as to innovate and expand overseas.

“For the past 25 years, Roop has created hundreds of logos and brand designs. It’s time to bring our branding experiences to the world in a bigger way. I see potential in partnering with Consulus, in sharing their in-depth Asian knowledge in creating the right experiences for our brand,” Yusuf Hasan, CEO at Roop, said.

The partnership between Consulus and Roop was officially signed on March 31st, 2016 at The National Design Centre. Mr Lawrence Chong, Chief Executive Officer of Consulus and Mr Yusuf Hasan, Chief Executive Officer of Roop represented both companies. The Design Singapore Council’s Executive Director, Mr Jeffrey Ho was the Guest-of-honour at the event.

“We continue to see potential in Bangladesh as there are many well-trained professionals and there is a wealth of cultural and artistic content that has not been harnessed for global branding and innovation,” Lawrence Chong, CEO at Consulus, said.

Consulus is excited in continuing its adventure into Bangladesh as it embarks on this partnership with Roop. Having reviewed and transformed companies in 18 cities in the Asia-Pacific over more than a decade, Consulus believes that this partnership could not have come at a better time with the booming economy in Bangladesh and its business leaders seeking to emulate successful models of growth.

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