Samrat Das Gupta Appointed as Head, Experiential Marketing, Cheil India
Dated: May 11, 2016
Cheil India has appointed Samrat Das Gupta as head, experiential marketing. Gupta joins from GREY Group India where he was vice-president and business head, and worked on accounts such as BAT, P&G, GSK, Nokia, Mars, and ITC.
Das Gupta will work with the retail and activation businesses in his new role. The retail business will continue to be headed by Girish Nalavade and activation by Navdeep Singh Dhindsa. All of them will report to Sethuraman.
Commenting on the appointment, Shiv Sethuraman, Group President, Cheil South-West Asia said, “Samrat’s track record and credentials are impeccable. Our Retail & Activation businesses are expanding rapidly and are a significant growth vector for Cheil. We are excited to have someone of Samrat’s calibre on board with us.”
Commenting on his new role, Das Gupta says, "Increasingly, consumer experiences are becoming critical to the success of brands. With a growing focus on integrated marketing services, the endeavour at Cheil is to build a comprehensive experiential offering. When (Shiv) Sethuraman outlined his vision and growth plans to me, it was an easy jump on to this exciting, yet challenging bandwagon at Cheil."
Most of Gupta’s work has won him recognition at the Asian Marketing Effectiveness Awards with a Gold for Samsung’s ‘Jeet Lo Dil’ campaign and a Silver Effie (Asia Pacific) for Nokia Bangladesh’s ‘Lost in Translation’ campaign.