Publicis Singapore Appoints Adrian Yeap as Creative Director

Dated: May 13, 2016

Publicis Singapore has appointed Adrian Yeap, formerly creative director for Ogilvy & Mather, as creative director.  Yeap comes with a decade’s worth of experience of working with major brands likes KFC, Starhub, MacDonald’s Health Promotion Board, Tiger Beer and the Ministry of Culture, Community and Youth. Prior to the appointment he was the creative lead on KFC and the Ministry for Trade & Industry.

“I’m extremely excited to be part of the Publicis and Scoot family. As a brand, Scoot has all the attributes to be a true game-changer. It is fearless, relevant and always challenging us to push the creative boundaries. Together with the team, I look forward to taking the brand to new heights,” Yeap said.

“2016 has been an exciting year for us as we see continuous growth not just at Publicis, but also for the wider Group. We have been on such an amazing creative journey with Scoot where we have redefined creative boundaries time and again – I know that Adrian’s talent and passion for the brand will enable us to continue to lead the change for Scoot and the industry,” said Lou Dela Pena, CEO, Publicis Communications Singapore.

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