Happy Creative Services Bags Creative Duties of Chai Point
Dated: May 18, 2016
Tea chain brand Chai Point has appointed its creative and digital mandate to Bengaluru-based Happy Creative Services. Chai Point is one of the early entrants in the organised tea chain business and targets young working professionals via its network of stores, dispensers on corporate premises and their delivery business. Since its start in 2010, Chai Point has achieved a scale of 90+ outlets in Delhi, Mumbai, Pune, Hyderabad, Gurgaon, Noida and Bangalore.
Amuleek Singh Bijral, CEO, Chai Point said, “We are really excited to have Happy Creative Services as our partner; and we look forward to working with them to build our brand.”
Kartik Iyer, CEO and co-founder, Happy Creative Services, said, “Its really exciting for us to partner with Chai Point. It only goes further to prove our capability in birthing new brands and growing them into household names. That too a category like chai is as traditional and basic as it gets. To take something that simple and add consumer experience to an unorganised sector can be challenging. The energy of the founders and the passion with which they have built their business truly inspires us. We look forward to creating some fun and insightful work for the brand.”