Mumbai Mirror's 'Mumbai Heroes' wins the 'Best in South Asia' at INMA Global Media Awards 2016
Dated: May 25, 2016
The world’s most innovative initiatives to grow audience, revenue and brand in the emerging multi platform ecosystem were honoured by the International News Media Association (INMA). The Global Media Awards competition is the news media industry’s premier barometer for growing audience, revenue, and brand across platforms. Overall, 40 first place awards in 20 categories across two audience groups were presented to 34 news media companies. INMA has presented industry awards for excellence since 1935.
India also shined bright at the awards with Mumbai Mirror bagging the ‘Best in South Asia’ title at the INMA Global Media Awards. They also bagged a ‘First Place’ accolade for the same entry in the ‘Best Publick relations or Community Service Campaign’ category. Mumbai mirror bagged another ‘First Place’ for ‘Mumbai Mirror Girls Soccer League’ in the category, ‘Best Idea to Encourage Print readership or Engagement’. The Time of India was among winners. They bagged a ‘Second Place’ in the ‘ Best Use of an Event to Build A news Brand’ Category for ‘TOI Green Drive’. The Newspaper brand bagged the ‘Second Price’ for the ‘The Great Indian’ in the ‘Best use of Social Media’ category.
Dainik Bhaskar bagged three accolades, a 'Second Place' and two 'Third Places'. In the 'Best Execution of Print Advertising' it bagged a 'Second Place' for ‘One Tree One Life'. The 'Third Place' wins were in the 'Best New Corporate Innovation Initiative' and 'Best New Concept to Incubate Products or Ideas' categories for 'No Negative Monday' and 'Annadaan' respectively. Dainik Jagran bagged a 'Third Place' honour in the 'Best Idea to Encourage Print Readership or Engagement' for its entry, 'Creating a Newspaper for the Future, By the Future'.
Hindustan Times also bagged a 'Third Place' accolade. This was for 'Friday Jam Season 2' in the 'Best Idea to Grow Advertising Sales or Retain Advertising Clients' category. The International News Media Association (INMA) awards innovative initiatives to grow audience, revenue and brands.