Madison Media Wins Media Business of Zopper.com
Dated: May 31, 2016
Madison Media has bagged the media mandate of Zopper.com, which claims to be India's largest hyperlocal marketplace. According to the agency, the account size is estimated to be Rs 50 crore. Zopper, funded by Tiger Global helps its users find the best products, prices and offers from local retailers.
Harneet Singh Rajpal, chief business officer, Zopper.com, adds, "Zopper has established itself as a leading brand in the hyperlocal space in a very short span of time. Our intent is to make the existing retailer ecosystem in India participate in the e-commerce journey and benefit from it. We believe that bringing together the offline and online worlds will create a unique e-commerce model 'Made for India'. It will create immense value for customers and retailers alike. To achieve this, we are partnering with agencies which can do really innovative work. Madison has proved time and again that it can add great value to media requirements of a brand. I am sure that Madison's strength in understanding clients' needs, developing innovative strategies along with unmatchable execution will be a huge plus for Zopper."
Zopper is all set to expand its operations to over 50 cities in India, while hosting over 15000 offline retailers. The company claims that their app is seeing impressive number of downloads in cities such as Mumbai, Bengaluru, Pune, Hyderabad, Chennai, Kolkata, Gurgaon, Noida and Ahmedabad.
Vikram Sakhuja, Group CEO, Madison Media & OOH said, "It is a proud moment for us to win Zopper. Targeting remains one of Media's greatest opportunities. And it would be exciting to unleash this capability in a hyper local retail context."