Manas Lahiri Appointed as Sr. VP and Head, Contract India, Bangalore

Dated: June 01, 2016

Contract Advertising has announced the appointment of Manas Lahiri as Sr. VP and Head of their Bangalore office. He has over 13 years of experience in Advertising and Brand Management and has worked with well known brands like General Motors, Samsung, Motorola, Aircel, Reliance. Prior to joining Contract Advertising, Manas Lahiri was associated with Ogilvy and Mathers.

Contract Advertising provides direct marketing, event and promotions, online marketing, database management, and analytics and customer contact solutions. It offers various services, including customer acquisition and retention strategies; database strategy, implementation, and management; database audit and analytics; loyalty management; relationship programs; call centre management; online marketing and strategy; and one-to-one consulting. The company was founded in 1969 and is based in Mumbai, India. Contract Advertising India Pvt., Ltd. operates as a subsidiary of J. Walter Thompson Company, Inc.

Contract advertising agency is one of India’s finest full-service integrated and independent communication agencies and is a part of the WPP Group. Contract has cross-functional specialists across its division’s iContract (Digital), Business (Core) Consulting & Design Sutra (Corporate Identity & Retail Design) that work on some of the biggest blue chip brands across its offices in Mumbai, Delhi and Bengaluru.

The agency has focused on digital innovations. The key to success in today’s digitally enthused race against time is to plan ahead, to prototype and to keep it intrinsically simple. It is all about creating a big idea based on real consumer driven insights and their online behavioural patterns.

The digital communications arm of Contract India looks into new ways to make interacting with brands digital, offering digital marketing, social media management web and mobile application development, SEO & ORM, digital video production as well as digital media planning and buying. iContract works both independently with many clients in the pure digital space as well as part of an integrated agency offering.



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