Ogilvy & Mather India Awarded the 'Agency Of The Year' at the AMES 2016
Dated: June 04, 2016
Ogilvy & Mather India has bagged the agency of the year title in all the three sections in which the AMEs are awarded - Effectiveness, Media Strategy and Digital Strategy. Never before has any one agency been awarded the top honours in all three award sections in the history of the AMEs. Ogilvy & Mather, India, has won a Gold for the campaign '#EndAcidSale' by Make Love Not Scars (the advertiser) in the Effectiveness category under the sub-category of Charities, Public Health and Safety, and Public Awareness Messages. The agency's entry '#EndAcidSale' has fetched it another Gold within the sub-category of Charities, Public Health and Safety, and Public Awareness Messages under the main category of Digital Strategy.
The campaigns for which Ogilvy & Mather, India has bagged Silver metals in the Effectiveness category within the sub-category of Small Budget Marketing Campaign include '#EndAcidSale' by Make Love Not Scars (the advertiser) and 'The Joy Exchange' campaign by The Akanksha Foundation (the advertiser) in the sub-category Sustained Success. The agency has also bagged a Bronze for the campaign 'A for Anthem' by The Akanksha Foundation.
The agency has also won a Gold for the entry 'Ilha de Calma' for Daman & Diu Tourism in the Lifestyle sub-category under Digital Strategy. Meanwhile, the agency has bagged a Silver for the entry Ilha de Calma for Daman & Diu Tourism in the sub-category, Digitally Integrated Campaign, within the main category of Digital Strategy.
“I’m delighted with Ogilvy & Mather India’s historic performance at the 2016 AMEs. These results give me double delight as I have maintained right through my career that creativity is only great if it is effective. This is the principle on which Ogilvy & Mather works and will continue to work in the years ahead. It is also a remarkable achievement for the young talent at Ogilvy that made this happen. In this new age, it is also great to see our digital work live up to the creative spirit of Ogilvy.” --Piyush Pandey, Executive Chairman & Creative Director – South Asia
“I’ve said it before and I’ll say it again - we are here to produce business results for our clients. The fantastic AME 2016 wins today are the result of an agency culture that we have carefully built over the last decade. A culture where creativity is everyone’s responsibility and effectiveness is everyone’s goal. It is particularly wonderful to see Ogilvy India recognised as the best in Asia for Advertising Effectiveness, Digital Strategy and Media Strategy at the highest, most respected forum in Asia – the AME Awards. This achievement belongs to our clients as much as it belongs to our people.” --Kunal Jeswani, Chief Executive Officer
The AMES Conference and Awards was held on May 31, 2016 at the Grand Hyatt Singapore. The AMES has earned its stripes over the years in the industry across Asia Pacific and is a significant platform for agencies and clients involved in effective brand strategy and strategic brand solutions. The annual awards are evaluated by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners.