McCann Worldgroup Appoints Sabyasachi Sengupta as National Chief of Films and Content
Dated: June 08, 2016
McCann Worldgroup India has appointed Sabyasachi Sengupta as National Chief of Films and Content. He is said to join the agency in July 2016 and will be based in Delhi. Sengupta began his career in Delhi two decades back, working at agencies like JWT and O&M. He has created some pretty famous work such as Pepsi - Nothing official about it, adidas, Kit Kat - Have a break, and Seagram's -100 Pipers. He also went on to direct for brands such as Nescafe, Saffola, Vaseline, Maggi, Bajaj, CaratLane, and Stayfree.
Prasoon Joshi CEO and CCO McCann India, chairman, Asia Pacific, said, “Zap is from a rare breed of professionals who have integrity and unmatchable work ethic. He’s an exceptional creative mind and has also explored multiple disciplines of advertising. He will add another dimension to McCann’s client offerings especially in today's complex media world where the need for such layered talent is high."
Sengupta said, “Films are the most powerful narratives of the contemporary world, and McCann has acquired a creative edge with its own unique signature. I look forward to further stimulating, synchronising and streamlining the whole process within an expanded McCann framework.”