BBH India Appoints Pranay Anthwal as Head of Content Division
Dated: June 10, 2016
BBH India, the global advertising agency, is entering into Content and Entertainment Marketing. For the same, the agency has brought on board Pranay Anthwal, who will head the new division. As part of the division, BBH will provide solutions such as strategic in film placements, brand films, in TV show placements, other forms of branded content and sponsorship of entertainment properties. He has also worked on big Indian projects such as Krrish, Lageraho Munnabhai, Viruddh, Saawariya and Dhoom 2 amongst others.
Subhash Kamath, CEO & Managing Partner, BBH India said, "Entertainment is becoming very big today, more than it ever was. Whether through cinema, television, radio or digital, good entertaining content is something consumers are yearning for and are willing to pay for it."
Pranay Anthwal inherits over 20 years of experience in the media & entertainment sector. He has held key leadership positions in organizations like Times of India, Star, Zee and Starcom Mediavest Group. In his most recent stint at Starcom, he setup and ran the Digital and Entertainment Divisions for six years and in that period helped market over 150 films for Top Studios like Sony Pictures, Buena Vista, Columbia Tristar and Disney.
Anthwal added, "I am really excited to join the young and exceptionally talented team at BBH. We are not only going to service classical branded entertainment products like in-film placement, in-show integration, celebrity endorsements, but are also going to make a play for creating original programming in some new greenfield areas.”