Thinkstr and PPR South Asia Appointed as Agency Partners for Glenfiddich
Dated: June 15, 2016
Glenfiddich, The World's most awarded single malt Scotch whisky has announced the appointment of Thinkstr and PPR South Asia as their agency partners in India.
Glenfiddich, the World's most awarded single malt Scotch whisky has announced the appointment of Thinkstr and PPR Sout Asia as their agency partners in India. Thinkstr will be handling the creative business while PPR South Asia will manage the communications campaigns for Glenfiddich.
Satbir Singh, founder and chief creative officer at Thinkstr said "Very rarely can you raise the same brand as a toast to celebrate a new business win as the one you've won. So imagine our delight when told we will be working on the world's most awarded and the best selling single malt. Now, do excuse us, as we hasten to pick a Glenfiddich 21 and, as Wodehouse would say, tilt a generous modicum of its contents into a glass. Cheers."
Shweta Jain, head of marketing at William Grant & Sons added, "It's exciting times for us as we expand our India footprint and WGS India is very excited to have Thinkstr and PPR on board as our communication partners. They would lead our maverick approach to bring Glenfiddich's global positioning to life in the Indian Subcontinent. Thinkstr is our creative development agency for a through the line brand activation led by digital. PPR South Asia, would develop integrated communications, real time content and manage the media relations on behalf of the brand."