KBS Appoints Patrick Scissons as Global Chief Creative Officer
Dated: June 17, 2016
KBS has appointed Patrick Scissons as its Global Chief Creative Officer. His role will be to help make the New York agency a global creative powerhouse within the network and to inspire the creative leadership of the offices in Canada, the U.K. and China. He will begin the role late this summer, working closely with KBS CEO Guy Hayward on the agency’s global business out of KBS’ New York offices.
Scissons joins KBS from Grey Canada, where he has served as CCO since his arrival in October of 2011 from Birthplace, the multidisciplinary agency he founded in 2010 (he was also CEO there). Prior to founding Birthplace, Scissons served as CCO for social media tech company Syncapse for a little over a year and spent around three and a half years as VP/group creative director at BBDO, working with brands clients such as P&G, Doritos, Fed Ex, Pepsi, Mercedes, Guinness, Snickers and Campbell’s. That followed a year and a half as a senior copywriter with Saatchi & Saatchi (P&G, Toyota and Tylenol) and a year as an associate creative director at ACLC, where he worked on the Honda, Acura, Toshiba, Salvation Army and ABC Literacy Foundation accounts.
Under Mr. Scissons' leadership, Grey Canada recently made headlines when it won the 2016 North America Grand Effie, for its "Groceries Not Guns" campaign for Moms Demand Action for Gun Sense in America, which depicted the jarring reality of what retailers allowed into their stores.
“Patrick was our instant and unanimous choice,” said Hayward. “As a tech entrepreneur he loves the possibilities that technology provides creatives, what he has done in transforming Grey's creative output is enviable and he has experience working nationally and internationally. On top of that, he appreciates the variety of skills and personalities that make up the KBS leadership team.”