Vice to Enter India via Times Group JV
Dated: June 23, 2016
New York-based Vice Media, publisher of arts and culture magazine Vice and parent of youth television network Viceland, is launching in India in partnership with the Times Group. The partnership with Vice will see the opening of local production studios, the hiring of leading journalists and filmmakers, and the airing of tailored local news and lifestyle programming around the clock.
Vice Media plans to open a bureau and production hub in Mumbai that aims to distribute original content across television, mobile, digital and other platforms. The group is on a massive international expansion drive and has announced plans to launch its television and digital services in more than 50 countries.
Vice CEO and founder Shane Smith said, “I couldn’t be more excited to partner Times of India, not only to bring Vice’s content to the largest millennial population on earth, but also to create domestic content from India’s rich cultural fabric and bring it to our networks in the rest of the world. India is perhaps the most fascinating and dynamic country in the world today and this joint venture allows us unique access to this fast growing media market.”
Times Group MD Vineet Jain said, “India is emerging as a global player with one of the largest, captive youth audiences. We are excited to partner Vice, which brings boldness and edginess to covering stories that India has never seen. Jointly, we will capture the attention of India’s millennials and provide them a deeper understanding of events and their implications for society. I look forward to working closely with Shane and the Vice team in building the business across media platforms.”