India Design Council and NID hosted “Make in India = Good Design = India Design Mark”
Dated: July 01, 2016
India Design Council and National Institute of Design hosted an exclusive session on “Make in India = Good Design = India Design Mark” in the capital. Good Design affect everyone's daily life, impacting various levels of existence including our culture and identity. Design creates fresh nuances by transforming an existing situation, to respond to a need, within a set of constraints, where each Design holds the potential of an opportunity to achieve social, economic and environmental benefits and contribution to enhancing the quality of life, in keeping with Von R. Glitschka's mantra, “Marketing without Design is lifeless, and Design without marketing is mute.” “Make in India”, is laudable in placing Design on a creative path with a defined strategy and objective to place India in the forefront of the nations, offering cutting edge Design to the world.
In the endeavour to give Design its increasingly significant place under the sun, this year, on the occasion of world Industrial Design Day, Prof. Pradyumna Vyas (Member Secretary – IDC & Director – National Institute of Design) and Mr. Hrridaysh Deshpande (Consultant Advisor – India Design Council), in partnership with Department of Industrial Policy & Promotion, Government of India hosted an exclusive session on “Make in India = Good Design = India Design Mark”, in the capital.
Suresh Sethi (Vice President – Design South Asia, Whirlpool Corporation) kick started the first session of the event. “I believe that what should concern us, is how the expressive need and energy so delicately enshrined in the culture, can now find a new Vehicle for Design. The Vision should be the symbolic relationship with our times and should be directed towards a positive change for society and world at large. Change comes from encounters, conversations and dialogues of people. Together in this journey, we are deeply engaged with the new world. Let the new landscape for design education blossom from observing the real world and bring about the flowering of goodness in the lives of millions," he articulated.
The keynote Address by Chief Guest Shri Ramesh Abhishek (IAS Secretary –Department of Industrial Policy & Promotion, Ministry of Commerce & Industry) was followed by Special Addresses by Dr. Naushad Forbes (Chairman – Governing Council, National Institute of Design & President – Confederation of Indian Industry), Prof. Pradyumna Vyas (Member Secretary – IDC & Director – National Institute of Design) and Shri Rajiv Aggarwal (IAS – Joint Secretary, Department of Industrial Policy & Promotion, Ministry of Commerce & Industry). Other Speakers included Suresh Sethi (Vice President – Design South Asia, Whirlpool Corporation), who elaborated on ‘What is Good Design' and Suhas Kulkarni (Associate VP and Head of R&D Appliances Godrej and Boyce manufacturing Co. Ltd.) elaborated on 'The I Mark Experience', while Hrridaysh Deshpande (Consultant Advisor, India Design Council) spoke on 'India Design Mark' and at the end presented the closing remarks.
Prof. Pradyumna Vyas (Member Secretary – India Design Council & Director – National Institute of Design) emphasised, “We believe that the India Design Mark system and process is very relevant to the Make in India, Initiative, as it communicates Design Excellence, along with establishing the quality of manufacturing. Many Asian nations such as Korea, Taiwan, Singapore, Thailand, Philippines have now adopted this process to boost design manufacturing and exports.”
Hrridaysh Deshpande (Consultant Advisor, India Design Council) enunciated, “Design, innovation and manufacturing are linked. Innovation and Design aren't simply about new products or technology. They're about Good Design, Which is to improve products in everyday use, leading to reduced costs, increased usability and new business opportunities. Companies that use Design are more successful that those that do not. “India Design Mark” is a prestigious symbol that showcases the strength of an integrated partnership between design, engineering and business. “India Design Mark” is a corollary to position India as a Design Nation.”
There was an invigorating exchange of ideas, where the patrons of design and renowned members of the capital's design fraternity shared, a possible route plan for achieving Design Excellence and Design Leadership in today's climate, with access to a plethora of resources.
On the Occasion, the India Design Mark 2017, the Design Mark Catalogue 2015-16 and a compilation of projects executed by National Institute of Design for the Government, were launched. The catalogue is a documentation of Good Design in India, serving as a reference point for new applicants to apply for subsequent editions of the “India Design Mark” award. The Catalogue stands relevant not only for big corporate players, but for effective use by aesthetic styling, but is also a unique strategic tool that creates innovation and product differentiation, thus improving the competitive advantage of an enterprise.
“India Design Mark” provides a strong differentiation and market positioning as a Design and Innovation leader. It acts as a brand extension and imparts a competitive advantage to the product in local and international markets. It serves as a unique promotional launch pad for new products and services entering the market.
The “India Design Mark” symbol is a trustworthy indicator of excellence. The symbol can be used extensively e.g. in advertisements, catalogues, product packaging and other promotional mediums. All types of mass-produced products are eligible for the “Indian Design Mark”, including consumer electronics, computer and communication products, Machine tools, construction machinery, lighting systems, white goods, household appliances, capital goods, medical equipment, toys, vehicles, agricultural machinery etc.