Razorfish India Appoints Mitika Malhotra to Head Business Development for North

Dated: July 04, 2016

Razorfish has announced the appointment of Mitika Malhotra as Head of Business Development for North, based at Gurgaon. Malhotra comes with an experience in Strategy and Business development across International and Domestic markets, planning and implementing sales, marketing and business initiatives to support corporate objectives. She was the Group Head- Digital Business at Pulp Strategy where she worked with Michelin, Rolls Royce, Yamaha Music India, SRS Group and other SMEs.

Malhotra said, “Razorfish’s philosophy of Innovation resonates with the quote I live by: 'Most people get ahead during the time others waste’. I am excited to be part of the story that the team here is crafting to set up new milestones.”

Charulata Ravi Kumar, CEO, Razorfish India said, “We are constantly seeking highly curious people who have the energy and a razorsharp mind to persistently look for lateral solutions for the clients we partner. When I met Mitika, that’s just what I saw in her. She is able to cut through the many layers and get to the core of a business need. She will be a key member of our Business Transformation Advisory team that partners new clients to set them off on the digital path.”

Malhotra added, “I have admired Razorfish for long for the vision and ability to drive the next level of digital around the world. The opportunity to lead Business growth for Razorfish in India and be part of the team that transforms business for some of the most prestigious brands is fantastic and I am excited to be part of this. ”

Gaurav Pathak, COO and Head of Business Transformation, Razorfish India said, “At Razorfish, we have a very strong team of highly specialized talent across creative, media and technology. Mitika’s track record and reputation of partnering to build a strong business precedes her and we are looking forward to the energy she will bring on board.”

 

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