Havas Media bags Swarovski's Media Business in 35 countries, including India
Dated: July 06, 2016
Swarovski, the world leader in precision cut crystal jewellery, has awarded its global media business to Havas Media. The account will span across over 35 countries with a key focus on US, China, UK, Italy, France, Germany, Hong Kong, Korea, Australia, Canada, Spain, Mexico and BrazilHavas Media said it will handle "the full range of media including social and programmatic".
Vice President - Branding, Communication & Media CGB, Swarovski, Alessandro Vergano, commented, “As part of our commitment to the ongoing improvement of our media and marketing governance, Swarovski periodically evaluates all marketing service suppliers to ensure we maintain the best working relationships with the best agency partners.”
He further said, “The team at Havas Media impressed us with their responsible, yet imaginative and passionate approach – characteristics that are core to our company’s culture. Their strategic proposal was exactly what we need to help us achieve our goals as we move into our next phase of business development. We are confident that we have found the right partner to deliver strategic support, operational set-up and digital transformation.”
Annual billings are undisclosed but the jewellery business has expanded rapidly and doubled its geographical spread since Zenith won the global account as part of a consolidation in 18 countries in 2008, when media spend was estimated at only €22m.
Commenting on the win, Dominique Delport, Global Managing Director, Havas Media Group, said, “From the start we knew we had found something special – it was more than chemistry – it was a shared vision and passion. It was also clear we have a mutual focus on digital transformation. We know how important it is to keep the value that Swarovski has built up since 1895, but to also keep moving forward so that Swarovski can continue to design and deliver for the future. I know Swarovski will become one of our most valued long-term partners and we cannot wait to get started.”