Publicis Worldwide Bags Creative Mandate of DTDC Express Ltd
Dated: July 08, 2016
DTDC Express Ltd. Has appointed Publicis Worldwide to handle their creative, digital, media and PR activities. DTDC is a well known courier and logistics sector and is famous in India and abroad. The company is headquartered in Bangalore. DTDC operates around 522 locations in India, servicing over 220 international locations worldwide and handles more than 12 million shipments every month.
Abhishek Chakraborty, Executive Director, DTDC Express Ltd. says, “The strategy and creativity shown by Publicis was in sync with our brand philosophy. I believe we have chosen the right partner to help us strengthen our brand equity.”
Paritosh Srivastava, COO, Publicis commented on the win, “We are delighted to partner with DTDC. It is a massive player in its category and as the brand is poised to reinvent itself, we are sure that we will have a lot of opportunity to do great work together.”
Jigar Fernandes, ECD, Publicis Ambience added, “It's really a coming together of two entities who are really passionate about their work. The common goal is now to help take the brand to the place its legacy demands. It's going to be fun.”