Mindshare Launches Video Analytics Tool ‘Kyve’ in India
Dated: July 08, 2016
Global Media Agency Mindshare has partnered with Widooly, India’s first video analytics startup to launch ‘Kyve' in India, a platform for brands and advertisers to track online video viewship. Mindshare has presence in over 90 countries. ‘Kyve’ is a new age online video data science platform for advertisers and brands that will provide them with insights into the viewership habits of their target audience, understand viewers’ consumption as well as engagement. This data will help Mindshare India to source relevant partners and influencers for brands to engage with for content creation.
Mindshare India will also use the data and intelligence gathered to scan, seed and strategize end to end digital video & content strategies for brands. The tool can also leverage its platform for precise brand targeting on online video, to eliminate audience spillage, and further measure the success of video campaigns.
Subrat Kar, CEO and co-founder of Vidooly, said, "We are thrilled to partner with Mindshare, one the most well known media agencies, to introduce Kyve to the Indian market. Kyve is a joint effort combining Vidooly's video analytics technology along with Mindshare's expertise of new and emerging media. With this platform, our aim is to be the go to tool for any brand or advertiser who wants to execute an online video campaign effectively and yield an optimal ROI. We believe Kyve will be a game changer in digital video marketing.”