Performics.Resultrix Wins Digital Business for Lenovo India
Dated: July 20, 2016
Computer maker Lenovo India has awarded its digital media duties to Performics.Resultrix, the performance marketing arm of Zenith, which is a part of Publicis Media. Lenovo has re-invented and invigorated the personal computer category and has changed the way consumers perceive computing devices. In the past decade, the company has transformed exponentially from a pure play PC brand to a global leader offering a diverse range of innovative consumer, commercial, and enterprise technology products.
Bhaskar Choudhuri, director, marketing, Lenovo India commented, "We are a customer-centric technology brand and were on the lookout for a partner to enhance our performance marketing practice and keep us ahead of the digital curve. We believe that this is critical today to engage potential customers who buy online or research online, but purchase offline. Performics has great credentials and provides cutting edge solutions in media analytics, media technology, and programmatic buying, which further cemented our decision to form this partnership."
Commenting on the win, Mayoori Kango, managing director, Performics.Resultrix, says, "We are pleased to partner with a highly reputed technology firm such as Lenovo. Performance marketing can help bridge the gap between offline and online sales. We will tailor the right mix of content, communication, media channels, and audience insights for the company. Conversion rate optimisation is a trademark process of Performics globally, and we will leverage our strength in this area and amplify the Lenovo brand across platforms."
The digital offerings from Performics include the setting up of the mobile marketing unit Performics Mobile, establishing a media technology division in Bengaluru, and Centre Of Excellence teams in Delhi and Mumbai. It has also set up a communications planning team which uses data to map the consumer journey from awareness to buying. The Group's clientele includes Airtel, Olx, Vistara, ICICI Bank, and Zopper.