Concept One Appoints Jack in the Box’s Abhishek Razdan as CEO

Dated: July 20, 2016

Concept One has announced the appointment of Abhishek Razdan as the new Chief Executive Officer.

Concept One has announced the appointment of Abhishek Razdan as  the new Chief Executive Officer. Concept One  is the digital content and communications arm of the Concept Group. Razdan comes with over 14 years of experience and has worked across several agencies such as Hanmer MS&L, Ogilvy and Mather, Contract Advertising, Publicis Ambience and BBH. He holds a Masters in Communication Management, Brand Management and Communication degree from Symbiosis Institute of Media and Communication.

He started his career in 2002 as Associate Consultant at Hanmer MS&L. After a year, he joined O&M as Account Supervisor. He then joined Contract Advertising as Associate Account Director. Later, in 2008, he joined Publicis Ambience as Account Head, Client Services Director, before moving to BBH India.

Razdan moves to Concept One from Jack in the Box Worldwide where he designated as EVP and National Business Head. Jack in the Box under my leadership grew to become one of the largest independent digital agency network in the country. It won businesses for brands such as Be BEAUTIFUL, Vaseline, Ponds' Men, Surf Excel, Knorr, FAL, Aviance, The Gateway Hotels & Resorts, Allen Solly, WGC, Britannia and many more.



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