BARC India launches BARC Media Workstation Online Certification

Dated: July 21, 2016

Broadcast Audience Research Council (BARC) India launched its television audience measurement service over a year ago. Media professionals and analysts working at various broadcasters, media agencies and advertisers have been trained on the BARC India Media Workstation (BMW), a powerful software application specially designed to analyse media and advertising audience results.

BMW is a specialised software application specially designed to analyse media and advertising audience results, and subscribers are regularly trained so that they may make productive use of the application. BARC India now encourages BMW users to add the benefits of certification to their profile.

BARC India launched its TV audience measurement service more than a year ago.  Media professionals and analysts working at various Broadcasters, Media Agencies and Advertisers have been trained on the BMW, a powerful software application specially designed to analyse media and advertising audience results.

“The certification programme will not only benefit BMW users  by improving their employability quotient, but will also help an organisation appraise the skill level of their employees with the help of a pan-industry measurement standard. Students of media and Marketing courses would also benefit by taking these courses and be market ready” said Partho Dasgupta, CEO BARC India. 

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