ShopClues Launches Seller-Bidding Platform Called as AdZone
Dated: July 21, 2016
AdZone enables sellers to promote products using native and custom ads on ShopClues. The top bidding products will go on page one and on top of the pages, depending on the bid. The ads will be customised according to the customers’ browsing history and usage. The campaign created can be accessed on desktop as well as on the mobile app/site. Since it is a self-service platform, sellers can choose the period and budget.
Commenting on the initiative, Radhika Aggarwal, co-founder and chief business officer, ShopClues, says, "The platform will immensely boost the visibility of products and maximise product views, thereby helping vendors to increase their business with us. The bidding system ensures transparency, while our differential bidding mechanism for products is essential for retailers advertising varied products. With AdZone, ShopClues further emboldens its commitment to assist its large and growing merchant community at every step."
Arun Goel, vice-president, products, ShopClues, adds, "At ShopClues, we're driven by a passion for innovation. Keeping in mind our merchant-first approach, we have attempted to create a technology to help our ever-increasing merchant base sell efficiently. AdZone caters to their need for pushing the envelope of achievement with ShopClues and staying ahead in a highly competitive market. We anticipate a very positive response to our latest initiative from our seller community. We ran a pilot with about 300 merchants on the AdZone platform, and the results were extremely positive. We ran over 1,000 ad campaigns over a 10-day period, and our merchants saw a healthy return on their investment."
The sellers need to have an active ShopClues merchant account as a pre-requisite, thus adding to the convenience of creating a marketing campaign on AdZone.