FruitBowl Digital Wins the Digital Mandate for Majhi Metro

Dated: July 22, 2016

FruitBowl Digital, for the second consecutive year, has bagged the digital mandate for the festival. The Majhi Metro Festival brings together art and culture at Mumbai's metro stations with the aim to make daily commute and local travel an optimistic and joyful experience for the citizens of Mumbai. The Majhi Metro Festival, an annual affair that celebrates different forms of art, was first organised in 2013 which saw the participation of students from the disciplines of Fine Arts and Applied Arts, across Mumbai. The 21-day festival is currently underway in Mumbai, and will go on until July 31.

Naresh J Sharma, Brand & Marketing Head, Reliance Mumbai Metro, said, "Exciting times are ahead of us as we expand our relationship with FruitBowl Digital for the second time. FruitBowl Digital has been tremendous in support with Majhi Metro. Bringing Mumbai's one of its kind cultural festival added yet another bonus."

Dedeepya Reddy, Co-Founder, FruitBowl Digital, states, "It is certainly an added reason for delight to win the mandate for the second time. Integrating the online to the offline is at the core of our strategy. We have an entire line up of Instameet, poetry slam, artist workshops, doodle wall along with poetry tree and other interesting things for the 21 day festival that would leave you asking for more. It's things like these that truly redefine the meaning of art and we are super determined to make it a huge hit."

This year's theme is 'My Metro, My Story' where poets, photographers and painters from across the city are invited to showcase their talent. The winning entries would find their way into the permanent gallery of the world's busiest art museum - The Metro. The event will be judged by poet, novelist, and translator Sampurna Chattarji, photographer Ajay Salvi, Deepak Chawla, a multi-skilled professional with nearly 30 years of experience in diverse profiles like operations, business development, sales, marketing, and human resources, and independent illustrator, graphic designer and type designer Pranita Kocharekar.

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