Intex Appoints Madhuri Dixit as Its Brand Ambassador
Dated: July 28, 2016
Intex Technologies has appointed cinestar Madhuri Dixit as brand ambassador for its consumer durable products, including washing machines and refrigerators . The actor has been signed for a period of two years. During this period, Dixit will be seen in the company's television commercials besides being the face of the company for a series of brand promotions and activations.
"We are confident that her tremendous connect with the audience will help us in reaching out to our consumers more effectively," said Keshav Bansal, director, Intex Technologies.
Nidhi Markanday, Director & Business Head-Consumer Durables & IT, Intex Technologies, said, "We believe Madhuri as a style icon compliments our product range. Her connect with fans and the respect she commands is a testimony of the tremendous success she has achieved through her dedication. We are also dedicated to bring to our consumers products that are stylish, functional and helps them in improving the quality of their lives. We are sure this association will further infuse energy in our brand and help us in consolidating our position."
Speaking about the association, Dixit, said, "It gives me immense pleasure to be associated with Intex Technologies, a brand which is committed to provide stylish and best-in-class products to its consumers at competitive prices. I look forward to being a part of brand Intex and its fascinating growth journey in the country."